Le Cupcake – Lincoln, NE

Yvonne Story

Yvonne’s Story

Life without passion is no life at all! My name is Yvonne and I have many passions in life including music, family, faith, my 13 grandchildren but one of my deepest is BAKING!

Yvonne business photos 093Growing up on a farm in South Dakota my mom taught me the value of making everything from scratch with home grown, fresh ingredients.

My “grown up” career was teaching music but my ever deepening passion was baking! While teaching music my teenage students were my test market for gourmet cupcakes! Lucky them!! Having a few celiac students further motivated me to develop my gluten free product.

The summer of 2009 I started selling cupcakes at the Haymarket Farmer’s Market in Lincoln, Nebraska. I would sell hundreds of cupcakes, buy a piece of bakery equipment, and store it in my garage. This continued for two summers until my garage was full, my husband was tired of the mess, I secured investors and the doors to Le Cupcake opened December 9, 2011.

We truly are one of those “start from scratch, built from the ground up, home grown stories of small business”.

I am so thankful for my friends and family and loyal customers who believed in me and helped make this dream come true!

The aspect of my business that I am most excited for is in making the world and especially Lincoln, Nebraska a happier place through our trademarked “Random Acts of Cupcakes”. A few times each month we randomly surprise someone with a free gift or a “Random Act of Cupcakes”. A recent one was delivered to the hospital to a young single mom with a very sick baby. This carries over into our marketing: when we do a radio promo where normally people call in to win something for themselves, we set it up so they can call in to win for someone else!

kiddoOwning a cupcake/bakery business has been one of the most challenging and yet most rewarding journeys I’ve had in life! I took the risk, stepped out, and crossed one more thing off my “bucket list”.

And not everyone gets to be called “Cupcake Grandma” by thirteen beautiful amazing grandchildren!!!

Yvonne Loy